Legitimate link building methods range from beefing up your own webpage to purchasing links to popular sites. Evaluate your objectives and target audience; decide how much time and money you can spend on link building; then check out these five link building strategies to see which best suits your e-Business:
Bait. Adding “link bait” to your existing webpage content is a simple way to increase webpage ranking. Nick Wilson, author of "The Art of Linkbaiting," discusses the use of different hooks as a way to bait online browsers, eliciting interest in your website. Most of these hooks are simple to implement; some involve surveys, press releases, or opposing arguments to famous Internet gurus.
Barter. In small increments, reciprocal link building with relevant partners can help increase the flow of traffic from interested browsers. If your reciprocal link building becomes too excessive, you may appear to be spamming. Also, make sure you link with professional, related non-competitors! Stay away from link farms; they are regarded as a “Link Building DON’T” and typically do not yield traffic.
Buy. Certain e-Businesses can provide you with relevant, reputable links you can use to boost link popularity while link building for a monthly fee. Depending on the quality of a site, prices can range from $20-800 per month, but the traffic and increased webpage ranking tend to make this method well worth the expense. If buying links appeals to your e-Business, TextLinkBrokers.com is a highly regarded site that sells quality links for reasonable prices.
Blog. Personal blogs are great for generating webpage content, but they’re also an opportunity for link building. In addition to posting your own e-Business news, be sure to comment on other blogs; sharing knowledgeable information on a relevant topic is a surefire way to gain visibility and connections. Also, try to have your blog included in a handful of top blog directories.
Broadcast. Spread the word about your e-Business by posting articles relevant to your e-Business services on archives like EzineArticles.com. At the end of your articles, include a mini-biography of your e-Business and link to your website. This increases the likelihood of an interested party visiting your site. Also, reviewing relevant products on e-Commerce sites allow you to broadcast your expertise, giving you the opportunity to insert your link on popular sites like Amazon.com.
While link building, keep in mind that illegitimate link building techniques should be avoided at all costs; they are ultimately unproductive and will not increase webpage ranking. Search engines are becoming more and more refined in their algorithms and useless filler sites are likely to be excluded from page ranking. Genuine link building methods are a great way to improve website traffic and increase webpage ranking. Good luck!
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