Google announces union between AdSense and Maps

Last week, Google unveiled plans to incorporate the functions of AdSense and Maps, its advertisement application and navigation application respectively. According to Greg Sterling, who attended the conference during which these plans were discussed, no official date was ascertained as to when the combine efforts of AdSense and Maps will go public. But a fusion like this is sure to excite and benefit e-Marketers and Internet browsers alike.

AdSense, originally developed as an extensive website crawler, filters the content on e-Business websites to find and offer relevant ads e-Marketers can include and profit from whenever a browser clicks on them. Google is confident that the advertisement links AdSense provides are “so well-matched, in fact, that…readers will actually find them useful.”

For browsers, the merger between AdSense and Maps essentially means that any search results for a given location will be accompanied by mini-advertisements sponsored by local businesses, such as hotels, restaurants, or retail stores. The ads will appear when a specific push-pin is hovered over; this allows e-Marketers to receive a shared profit if the link is visited. Of course, any interested e-Business would have to pay an initial fee for the ad before profiting from it.

This screen shot was acquired from the above linked article. It illustrates what Maps searches would look like with sponsored advertisements by AdSense.

As far as application relationships go, this is a smart match on Google’s part— not only will this make browsing a neighborhood for restaurants easier, it will create seemingly limitless opportunities for e-Businesses to expand their advertisement potential. The genius of integrating AdSense and Maps is that it conveniently joins browser and e-Business by allowing both parties to mutually benefit. If these plans take off successfully, e-Marketers will have another legitimate prospect for publicity and sales in the online world.