This year’s Search Engine Strategies China conference, held in the city of Xiamen, generated some interesting theories for the future of the international e-Market. The author of this article, Chris Sherman, not only attended the SES China conference, but formally spoke alongside several of the CEOs and chair people he interviewed. From these discussions, Sherman sensibly deduced that “sometime in 2007 China will become the world leader in numbers of online users, and will likely become one of the most significant online marketplaces…”
What does this mean for small or mid-sized American e-Businesses? Sherman believes that this potential shift of dominance within the international e-Market is quite relevant to local e-Businesses interested in continuously expanding their user population; “[it is] an important consideration for search marketers wanting to reach the widest possible audience,” he writes. To ensure survival, e-Market competitors will have to expand their visions of what customers want and need. But unlike the past, tactics will have to be culturally tailored and amplified in order to successfully reach the “four corners” of the world and its international e-Market.
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