One of the most important things for any e-Business is sales! A great tool for ensuring strong sales is consistent, positive publicity. Promoting your company's services and achievements on a variety of relevant social networking sites creates new opportunities for browsers to discover all that your e-Business has to offer. This form of online content distribution is simple, popular and effective.
Wait, content? What's that all about? Don't worry. “Content” doesn't always mean dense essays or twenty-page PDF documents. Content refers to any information on the Internet. One online dictionary defines content as "the ‘message’ rather than the ‘medium.’”
As the market for e-Businesses expands, dozens of free social networking sites are emerging. They act as vehicles for getting your message out there. But it's important to make sure you're utilizing the appropriate one to fit e-Business interests and objectives.
Here are brief descriptions and examples for five types of free and easy social networking sites that you can use to achieve successful online content distribution:
MySpace and Facebook: Social networking sites such as these are well-known online communities. They provide users with free, customizable profiles and encourage them to interact with other members. Some information sections on Myspace include "About Me" and "General Interests." Plugging in your e-Business services and experiences here create great opportunities for online content distribution. Facebook is geared towards students and alumni, placing users in networks based on schools and location. This refines searches and considerably simplifies online navigation. Both social networking sites allow users to blog and upload digital photos, though their main focus seems to be gaining acquaintances.
Blogger, LiveJournal: The function of these social networking sites is to allow users to publish personal web logs (blogs). While some blog purely for entertainment, you can increase online content distribution by publicly posting relevant articles, testimonials, contact information, or examples of work if possible. Blogger, a product of Google, and LiveJournal both allow for complete customization of your blog's appearance to help maintain any e-Business logos or aesthetic themes.
Ezines, Articlesbase: Another avenue for company-focused blogs is publishing articles written by you or your co-workers. Social networking sites such as EzinesArticlesbase, most online article archives have sections on the homepage for featured authors. Also, these social networking sites often list submissions according to category which increases the likelihood of your article being found by interested parties. This also allows you to get the scoop on any e-Business competitors.
Fickr, Fotki: Geared towards mass image uploading, social networking sites like Flickr allow users to “store, search and share your photos.” This is an excellent opportunity for promising photographers or artists looking to maximize online content distribution. All accounts are free and browsers have a choice between searching for photos by keyword and perusing through a list of categories, much like the article-based social networking sites. In addition to uploading photos, social networking sites like Fotki hold contests for viewers to vote on their favorite image. Your original artwork, for example, is more likely to catch the eye of a potential buyer when it’s situated in the right place.
Broadcaster, Youtube: The Youtube phenomenon has had a considerable impact on the lives of average people all because they plugged their video on a very popular social networking site. This can happen to anyone! Got an interesting short film? Or an e-Business promotional video? Uploading your clips to social networking sites like Broadcaster.com or Youtube is a smart outlet for online content distribution. A handy feature of these sites is that viewers can comment on your work, giving you the initial feedback you need. And even if your video isn’t the first one they see, a useful “related” tab can lead browsers right to you.
These are only a handful of the social networking sites out there and each kind has its own target audience. I encourage you to visit each of the sites to learn more so you can find your own social networking site niche. allow you to upload hundreds of articles at no charge, and online browsers can obtain the full article text for free as well. This vastly increases opportunities for people to reach your work. In addition, authors can upload a mini biography, including a user picture, work experience, and e-Business objectives.
If you have an e-Business and are seeking free exposure, I strongly recommend you to get out there and take advantage of these popular social networking sites. Online content distribution is essential to generating publicity for your e-Business. A great benefit of all these sites is they allow you to include personal information and links for your e-Business website. Remember: the main goal is to get your message out there and have as many doorways leading back to your website and your services.
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