Whoa! That’s certainly a boost of easy accessibility from the regular sponsored links. While these maps and phone numbers are concealed in a dropdown “Plus Box” until clicked upon, it is simpler than surfing through a website for said information. To get an idea of this AdWords enhancement, check out the screenshot below, graciously taken from AccuraCast:
(Maps and phone numbers were previously only featured in organic search results, as the bottom of the screenshot indicates.)
The article stressed that Google is merely experimenting with this feature and that it remains a “very limited closed beta test.” There is no word yet whether or not the feature will become permanent or if it will be introduced globally.
This topic is also discussed by Barry Schwartz, and I agree wholly when he writes, “I wonder if Google charges for clicking on that plus sign? If not, advertisers can save a lot of money with this feature.”
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