In what is being referred to as a “trademark infringement lawsuit,” two competing companies are about to change the face of advertisement confidentiality on the Internet.
According to Eric Gordon’s post on the matter, “the plaintiff Sport Court (now Conner Sport Court International) claimed that Rhino Sports had breached an injunction by buying the keyword phrase ‘sport court,’ when it fact Rhino Sports apparently had just broad-matched the word ‘court.’”
Unconvinced, Sport Court has officially subpoenaed Google asking it to release all AdWords records pertaining to the term “sport court.” Thanks to Gordon, we have a list of the specific material included in the subpoena:
* all purchases of "sport court" as a keyword
* the associated "cost per click calculations"
* estimated ad positions for the keyword
* search volume trends for the keyword
To ensure compliance, all AdWords clients who utilize these terms have been contacted via e-mail; the AdWords data will be released pending no official objections.
It’s obvious that if released, this data would have “significant competitive value.” Many responses in the Internet community, including my own, have been those of cautious apprehension. If this motion is passed, it stands to set a risky president for future companies looking to get ahead in the world of online advertising.
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