For those of us who fear Big Brother is living inside our computer, Ask.com has announced the creation of AskEraser, its new privacy feature.
AskEraser will allow browsers to erase all search history and, in accordance with its 18 month data retention policy, will conduct searches without logging IP addresses or cookies which could lead back to browsers.
“Anonymous user data can be very useful to enhance search products for all users,” writes Jim Lanzone, CEO of Ask.com, “… but we also understand that there are some who are interested in new tools that will help protect their privacy further, and we will give them that control on Ask.com.”
AskEraser will be available in the US and UK later this year and will launch globally in 2008.
More coverage at SearchEngineLand.com.
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