Wednesday, June 20, 2007

Buying e-Business feedback: the 411 on ReviewMe.com

Hey small e-Business owners— here’s another online resource you can utilize to help generate website traffic, exposure, and hopefully, sales.


ReviewMe.com
offers advertisers a chance to have e-Business product/service reviews posted in a relevant, quality blog. The benefits are two-fold. First, e-Business product/service reviews are a great way to generate honest and constructive feedback for your e-Business (which helps you modify accordingly); secondly, having e-Business product/service reviews in a popular blog can drive traffic to your site and by extension, boost sales.


ReviewMe.com has an impressive Alexa rank (3,480) and a Google PR of 6/10. This site provides advertisers with two distinct approaches towards marketing their e-Business:


Option A: “Create Offers for Our Blogger Marketplace”

  • Create a list of categories relevant to your target audience
  • Submit this campaign to the Blogger Marketplace
  • Bloggers browse through campaigns and contact advertisers
  • Starting one-time fee is $10.00 per review


Option B: “Order Reviews Direct from Specific Top Blogs”


  • Browse through lists of relevant, quality bloggers
  • Contact blogger directly with review request
  • Bloggers choose whether or not they want to do the review
  • Starting one-time fee is $40 per review

The buying process for Option B is very similar to the process for buying text link ads. ReviewMe.com offers a list of popular tags (blog categories) and a specific search for target keywords. Blogs are indexed according to title (with a brief description), rank, and price. A mini-shopping cart (on screen) displays items, prices and grand totals.


Purchasing terms and conditions were very straight-forward and reasonable:


I understand that this blogger will give my site an objective review, which may include positive and / or negative feedback. I understand that the blogger has 48 hours to accept or reject the offer to review my site. If they accept the offer, they then have 48 hours to post a review. Once the review is accepted and then posted by the reviewer, I will be charged.


As with any e-Marketing strategy, there are setbacks with ReviewMe.com (but mostly they are ways to avoid sponsored-blogging controversy). If reviewed, advertisers must pay the full price, even if the result is a negative review. Also, Bloggers must include in the post that it is a paid review.


Most advertisers seem satisfied with ReviewMe.com, providing their review is positive. But the only way to get a good review is to offer a good product or service. Consider ways to improve your e-Business product/service so that it reaches its potential before you have it reviewed. Then, try out ReviewMe.com to find a blog that fits your niche and can provide beneficial e-Business product/service reviews. Good luck!

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